Lateral Wiki – A Digital Garden

when everybody has Google search and personalized social media feeds, differentiation is free marketing

Avoid competition. Stop copying what everybody else is doing. If you work at a for-profit company, work on problems that would not otherwise be solved. If you’re at a non-profit, fix unpopular problems. Life is easier when you don’t compete. (Hint: don’t start another bottled water company)"

related:: [[Competition is for Losers]] related:: [[Become the only person in the world who does what you do]] related:: [[The Paradox of Specificity]] related:: [[The more specific your goal, the more opportunities you’ll create for yourself.]] related:: [[Personal Monopoly]]


Original note:: [[www/50 Ideas That Changed My Life]]

when everybody has Google search and personalized social media feeds, differentiation is free marketing